“Procter & Gamble’s Root-to-End Pantene Makeover”

Posted by Joe Cannon

Another May 20, 2010 Bloomberg BusinessWeek article, “Procter & Gamble’s Root-to-End Pantene Makeover.”  This one discusses P&G’s latest attempt to makeover the Pantene brand.  The makeover is recent, so no results are in yet.  You could assign the article and ask students if they believe the changes in marketing strategy will work — and why?  This could be a short written assignment or an in-class discussion.

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This entry was posted on Tuesday, June 8th, 2010 at 12:51 pm and is filed under Consumer behavior, Marketing strategy planning, Product. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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