“P&G’s plan: 1 billion new users”
Posted by Joe CannonThis 5 minute video clip is an interview with P&G’s new CEO Bob McDonald and A.G. Lafley, its recently departed CEO. They talk about P&G’s focus on developing markets as its source of growth. They mention that demographics drive this focus. The clip would have a nice tie-in with demographics as we talk about it in chapter 5. While the video clearly demonstrates the opportunity here, it might be fun to show the clip in class and ask students – “what P&G should do with its marketing strategy to appeal to this target market?” it might also provide an example of an opportunity that could be discussed with chapter 2.
Tags: emerging market, P&G
This entry was posted on Tuesday, November 24th, 2009 at 8:55 pm and is filed under Consumer behavior, Demographics, International, Strategy planning, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.