Our 100th Post: “The Myth of Fair Value”
Posted by Joe CannonThis is our 100th post here at “Teach the 4 Ps.” We were not sure how this would go — but we seem to be building a following and have received good feedback. So we are going to keep going for our second 100 posts.
I heard another great story on Marketplace radio. The story, titled “What prices really mean,” (links to a listen and transcript) is an interview with William Poundstone, author of the recently published “The Myth of Fair Value.” The author describes psychological research in the area of pricing — and how marketers manipulate perceptions of price and value. It sounds interesting — I have the book on order, I will let you know what I think.
UPDATE, January 25, 2010. BusinessWeek favorably reviewed the book as well, “Why the Price is Rarely Right” (January 21, 2010).
This entry was posted on Saturday, January 23rd, 2010 at 3:12 pm and is filed under Consumer behavior, Price. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.