teachthe4ps.com - For instructors of marketing.

One more in the Good Morning America series “The Secrets of America’s Favorite Stores.”  This one takes us into the Gap – an iconic name hat has struggled in for the last decade or so,  “The Gap:  Inside America’s Favorite Stores,” (4:14. Good Morning America, March 31, 2010).   You can find an article and a video with this story.  More so than the others, this particular video references marketing research and consumer behavior insights that guided marketing strategy planning.  The stories both describe market research the gap did to better understand consumer behavior — although it is probably not best as an assignment for market research.  I recommend using it with retailing or consumer behavior.

This entry was posted on Tuesday, April 6th, 2010 at 7:45 am and is filed under Consumer behavior, Market research, Place, Retailing, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.