“It’s Better for Whose Environment?”
Posted by Joe Cannon
Consumer interest in making sustainable choices may be limited. Sun Chip is ditching its environmentally-friendly compostable (but noiser) bag. Sales of the snack dropped after the new bag was introduced (“It’s Better for Whose Environment?“, Wall Street Journal, October 8, 2010 – note this link takes you to a back door for non-subscribers). This sentiment is also expressed at Adweek, “Consumers Don’t Warm to Eco-Friendly Products” (October 12, 2010). It might be interesting to ask students why they think this is happening? Note: Also posted at Learn the 4 Ps.
This entry was posted on Sunday, October 17th, 2010 at 11:11 am and is filed under Consumer behavior, Ethics, External market environment, Social responsibility, Sustainability. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.