“In Search Of The Elusive Male Shopper”
Posted by Joe Cannon
This story “In Search Of The Elusive Male Shopper” was on NPR’s Weekend Edition this morning (February 13, 2010). If you go to the site, you can read the text of the story or listen to it. While there is an obvious Valentine’s Day tie-in, the story describes differences in how men and women shop. A number of great examples that can be used to talk about segmentation or consumer behavior.
This entry was posted on Saturday, February 13th, 2010 at 12:46 pm and is filed under Consumer behavior, Demographics, Segmentation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.