“In Bid to Sway Sales, Cameras Track Shoppers”
Posted by Joe CannonObservational research is becoming more mainstream for retailers. You may have read Paco Underhill’s Why We Buy, which describes many interesting elements of consumer shopping behavior. This article (“In Bid to Sway Sales, Cameras Track Shoppers,” The New York Times, March 19, 2010) offers some current examples and raises ethical questions around consumer privacy. The article could be assigned, or used as an example when talking about market research, ethics, or retailing.
This entry was posted on Saturday, March 20th, 2010 at 7:57 am and is filed under Consumer behavior, Ethics, Market research, Retailing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.