teachthe4ps.com - For instructors of marketing.

Customer referrals have a powerful influence on business buyers and consumers.  We have previously reported on the Nielsen survey that found recommendations from others as the most trusted source of information.  Articles in Inc. are usually practical — and this one fits that bill.  In “How to Get Customer Referrals” (August 27, 2010) you will learn how to get referrals as well as when and how to ask for them.  We all talk to our students about the power of word-of-mouth, but we should make sure they understand that marketing managers can influence customers to offer more referrals.

Tags: Word-of-mouth

This entry was posted on Sunday, August 29th, 2010 at 11:21 am and is filed under B2B, Consumer behavior, Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.