teachthe4ps.com - For instructors of marketing.

I found this interesting infographic “How Much The Average American Spends on Entertainment” over at the VisualEconomics site.  A good infographic presents a great deal of information in an easy to digest format.  I am not sure this is easy to digest, but the information is interesting — and might interest our students.  I could see handing this out (it would look nice in color but with budgets tight I might have to make it in B/W) or assigning it to students to view before class.  I think there is too much information to easily show on a screen in class.  I could see asking students to review the information and find five useful facts for a) Levi’s, b) Sony pictures (movie maker) and, c) Olive Garden Italian Restaurant.   The graphic could be used as an example of marketing research.

This entry was posted on Friday, June 4th, 2010 at 3:29 pm and is filed under Consumer behavior, Market research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.