Generating Buzz…
Posted by Joe Cannon
I don’t think Martin Lindstrom’s blog post, “Under-Promise. Over-Deliver. And Your Brand’s Fans Will Talk” (Fast Company, January 10, 2012) will surprise those of you teaching marketing. It is a good reminder and might offer some examples to use in class. On the other hand many of our students don’t think about the benefits of giving customers more than they expect, instead focusing on the costs. So I have also posted this at Learn the 4 Ps.
This entry was posted on Friday, January 20th, 2012 at 4:50 pm and is filed under Consumer behavior, Promotion, Word-of-mouth. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.