“Create “Choosing” (Not “Shopping”) Experiences”
Posted by Joe CannonJohn Sviokla posted this on the Harvard Business Review Blog a couple months ago – “Create “Choosing” (Not “Shopping”) Experiences” (May 5, 2010). I like how the post offers some ideas about how much we have learned from internet retailers — and how some of this learning might be applied to brick-and-mortar stores. I try to remind my students that many of the best ideas are simply stolen from another industry and re-purposed. There are several small ideas that might be useful classroom examples.
This entry was posted on Thursday, July 8th, 2010 at 4:57 pm and is filed under Consumer behavior, Retailing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.