“Comparison Shopping With New Apps”
Posted by Joe Cannon“Comparison Shopping With New Apps” (Wall Street Journal, December 15, 2009). This video might be nice to show in class while talking about information search and consumer behavior or in retailing when discussing strategy for retailers. The straightforward question is how will this change in consumer shopping behavior impact marketing managers? The discussion might look at the retail level, but could also consider consumer packaged goods companies.
A new generation of apps for the iPhone and other gadgets can help make shoppers smarter. WSJ’s Geoffrey Fowler and Dow Jones’s Mike Casey explain how they work and why some retailers aren’t happy with the new tools, in the News Hub.
Tags: Apple, iPhone, shopping, Technology
This entry was posted on Wednesday, December 16th, 2009 at 10:56 am and is filed under Consumer behavior, Place, Retailing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.