“Buying green, but not for the planet”
Posted by Joe Cannon
This story “Buying green, but not for the planet,” ran on the Marketplace public radio show (March 10, 2010). This story might provide a nice example to use when talking about consumer behavior and consumer needs. Many consumers are buying environmentally-friendly products — but not for the presumed “green” benefits. It certainly suggests that some of these firms could promote other benefits. The transcript of the show is also available at this site.
This entry was posted on Thursday, March 11th, 2010 at 10:20 am and is filed under Consumer behavior, Sustainability. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.