“Are Demographics Dead? Study suggests looking at ‘life stages’ could yield greater insight”
Posted by Joe CannonAnother study questioning the value of demographics described in AdWeek, “Are Demographics Dead? Study suggests looking at ‘life stages’ could yield greater insight” (February 23, 2010).
Media behavior in today’s fragmented landscape is best evaluated by looking at the “life stages” that people experience as opposed to their demographic profiles.
We are not quite ready to drop demographics from our text books, but as users of Basic Marketing and Essentials of Marketing know, we consider the family life cycle (see chapter 5) an important influence on consumer behavior.
This entry was posted on Wednesday, February 24th, 2010 at 11:43 am and is filed under Consumer behavior, Demographics, Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.