“Selling the Electric Car”
Posted by Joe CannonThis article presents some of the interesting challenges marketers and advertising agencies will have with the new electric cars coming out over the next few years (“Selling the Electric Car,” Adweek, October 5, 2009). My students are showing more interest in sustainability and green products.
Tags: automobile industry
This entry was posted on Saturday, November 21st, 2009 at 8:11 am and is filed under Advertising, Consumer behavior, Price, Promotion, Sustainability, TV Commercial, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.