“McDonald’s, Burger King serve up premium gourmet burgers”
Posted by Joe CannonThis article, “McDonald’s, Burger King serve up premium gourmet burgers,” USA Today, (September 18, 2009) looks at a recent trend in the fast-food market – the growth of upscale burgers. Students can relate to the fast-food industry and will have their own examples, as well.
Tags: Burger King, McDonalds
This entry was posted on Saturday, November 21st, 2009 at 4:31 am and is filed under Consumer behavior, Price, Product, Retailing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.