“Instant Starbucks – What the Drinkers Say”
Posted by Joe Cannon“Instant Starbucks – What the Drinkers Say,” (1:42) The Wall Street Journal, September 29, 2009. This particular video at the Wall Street Journal website asks coffee drinkers to sample the new Starbucks instant coffee. This was a pretty hot topic for a week or so and you could certainly go to Google news to find an article with more background. This video can motivate a discussion of the new product and its implications for the Starbucks brand and sales.
Tags: Starbucks
This entry was posted on Friday, November 20th, 2009 at 10:09 pm and is filed under Consumer behavior, Product, Retailing, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.