“Brandweek’s Grand Marketer of the Year ’09: Joel Ewanick of Hyundai”
Posted by Joe Cannon“Brandweek’s Grand Marketer of the Year ’09: Joel Ewanick of Hyundai” Brandweek, September 14, 2009. This is a great package of story, audio, and video content. The article describes how Hyundai came to understand that customers weren’t buying new cars because they feared losing their jobs. So Hyundai promised consumers that they could return the car if that happened. Below you can see the television commercial Hyundai used on the Super Bowl to launch the program. The program resonated with consumers and spurred sales.
Tags: automobile industry, economic environment, Hyundai, warranty
This entry was posted on Saturday, November 21st, 2009 at 3:33 am and is filed under Advertising, Consumer behavior, External market environment, Promotion, TV Commercial, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.