“A Clip-and-Save Renaissance”
Posted by Joe Cannon“A Clip-and-Save Renaissance,” The New York Times, September 23, 2009. There are lots of stories about how increasingly frugal consumers are responding to the current economic downturn. Coupon redemption has declined since its peak in 1992, but in 2008 and 2009 that trend seems to be reversing. The article offers examples that could be used in discussions of consumer behavior, the economic environment, segmentation, and pricing.
Tags: Coupons, economic environment
This entry was posted on Saturday, November 21st, 2009 at 3:41 am and is filed under Consumer behavior, Price. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.