Top 10 Posts for a New Semester
Posted by Joe CannonHello Returning and New Readers of Teach the 4 Ps.
We have been writing this blog for almost 10 months now — and it features more than 240 posts. With a new semester right upon us, we write this post to highlight a “Top 10″ list. These always seem to do well at other blogs. The list features some past posts that you might find useful going into the new semester. [New to the blog -- click on the gold type to link through to the original post.]
- It is always fun to have some recent award winning advertising to show in class. Well, this past summer the Cannes Ad Festival was held – so be sure to check out “The 18 best commercials of 2009-10 as chosen by the Cannes ad festival.”
- For more entertainment, viral campaigns are always fun. We try to give you a little background on a campaign so you can show the video and discuss it intelligently in class. The hottest campaign of late is Old Spice’s “The Man Your Man Could Smell Like.” We have posted on it several times, see “Old Spice Campaign Smells Like a Sales Success, Too.”
- An oldie but goodie (in viral video old goes back more than six months) is the “Coca Cola Happiness Machine.”
- Are you planning to use more video in your classroom? Are you embedding video directly into your PowerPoints? If not, you might find this post helpful – “Embed YouTube Videos Directly In Your PowerPoints.”
- Do you want to talk about the economy’s impact on consumers? See our post on “Schizophrenic Consumer Behavior” which links to a recent BusinessWeek article.
- It is not all fun and games — in your class or on our blog. There are links to tons of relevant content and examples you can use in class. One of the great features of the blog is the ability to click on “Categories” (see list to the right of this article). If you want to talk about social responsibility in one of your first class sessions, you could click on “Social responsibility” in the list on the right and link to all of our posts with this category from the last year.
- What about Facebook? What will it do next? They are certainly trying to monetize the more than 500 million Facebook users. Try being a text book writer – by the time you write something and it comes out in print, Facebook is being used differently. So we post a lot on Facebook. To keep up on Facebook and marketing, see the tags to the right and click on Facebook to see all related posts.
- Perhaps you are looking for print ads to use in class. If so, check out “30 Funny Print Ads that’ll Make You Laugh.”
- Sometimes students think marketing is so easy. So why not talk about some of the “9 Poorly Conceived Marketing Campaigns” – all developed by experts.
- One of our first posts is still one of my favorites, see “Seeing Store Shelves Through Senior Eyes.”
Come back to visit the blog often. Oh, and consider making comments on some of our posts — or send us feedback. Sometimes it is lonely authoring a blog and text book — let us know if we are connecting with you, if you have suggestions, or comments. Thanks.
Have a great semester!
Just today, August 1, we launched our new blog for marketing students. Like Teach the 4 Ps.