Strategy planning

Case Study: Stanley and the Remarkable Story of the Quencher Tumbler

January 18, 2024January 18, 2024

The story of Stanley and its Quencher tumbler is a great story of marketing success–and good luck. The mug is not cheap (the image at…

Chapter 13 | Chapter 16 | Promotion | Strategy planning | Viral campaign

The Power of Taylor Swift

October 4, 2023

The world’s most popular artist has demonstrated her start power (again). The recent surge in popularity of ranch as a condiment has been attributed to…

Chapter 02 | Chapter 03 | External market environment | Marketing strategy planning | Strategy planning

Focus and Approach…

December 13, 2017December 4, 2017

I saw this cartoon and it reminded me of many meetings I was in while working in various marketing roles. As marketers we often have…

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Strategy planning

The Power of Taylor Swift

Focus and Approach…

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