How Can Supply Chains Reduce Climate Change (#M4BW)
As regular readers of this blog know, the recently published 17th edition of Essentials of Marketing includes several examples each chapter of companies, brands, or…
As regular readers of this blog know, the recently published 17th edition of Essentials of Marketing includes several examples each chapter of companies, brands, or…
The mattress industry is a pretty crazy (check out “The Great Mattress Conspiracy: Why Are There So Many Mattress Stores?” on Endless Thread, podcast and…
Students don’t often think about how Place and choice of distribution channel can differentiate a product or deliver value (often through convenience). And not too…
Snap Kitchen is trying to find that sweet spot many consumers want — tasty, convenient and healthy food at a fair price. There is a good…
It was hard to miss the story of Mylan’s pricing of the EpiPen as it played across the business news cycle for a couple of weeks in…
Whole Foods has seen its sales and profits decline recently. In response, the food retailer has opened some new stores under the name 365. Read…
Silicon Valley startup Zipline is delivering blood and emergency medicine to rural areas of Rwanda. You can learn more about Zipline in the YouTube video…
The What’s Next? box in chapter 10, “Bits and bytes need distribution, too” describes how digital products require many of the same regrouping activities as physical goods….
My research is in channels of distribution and buyer-supplier relationships. And even I must admit that this is not the most “fun” of the 4…