“Reinventing Marketing at GE”
Posted by Joe Cannon
Over at his Effective Marketer blog, Daniel Kuperman offers a nice summary overview of “Unleashing the Power of Marketing” (an HBR article from last October). His post, titled “Reinventing Marketing at GE” (July 7, 2011) provides a nice case study example that could be used at one of a couple different areas in the introductory marketing course — with strategy planning, business marketing, or implementation. In chapter 3 in both Basic Marketing and Essentials of Marketing we use the GE ecomagination campaign as an extended example of sustainability. I also posted this at Learn the 4 Ps – as Daniel neatly summarizes key marketing roles, some of which our students need to recognize and master to be successful in the long-run.



Many of us are covering pricing soon in our Principles classes. So it is nice to see a couple of recent Wall Street Journal articles that address timely pricing challenges. In “
Duh! Not sure I find this very surprising – “
OK, here you go fell B2Bers – two B2B examples in a row. This is an interesting interview with Intel’s global search manager who explains how Intel uses search as a marketing tool. The article is probably a bit technical for the intro course, but it helps explain some of the growth trends in online spending. Check out “