teachthe4ps.com - For instructors of marketing.

We have used webinars to promote our text books — and I think they work great.  The media is really easy to use and allows marketers to convey information in an interactive environment.  It is also a very efficient way for buyers and sellers in B2B to share information.  Many B2B sellers feel that “Webinars educate, drive brand awareness” (BtoB, January 18, 2010).  This article does not provide any particular company examples, but it certainly suggests the types of Promotion objectives that Webinars can help achieve.  So it provides some non-traditional examples you can use in discussing Promotion objectives.

This entry was posted on Wednesday, January 27th, 2010 at 9:13 am and is filed under B2B, Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.