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Many of us are familiar with the old “Man in the Chair” ad (if not, link to the blog post first).  It does a nice job of demonstrating integrated marketing communications and how in business markets, advertising works in combination with personal selling.  I saw this post at Mac Macintosh’s Sales Lead Insights blog that brought this point back home to me (click on the ad in the blog to see if full size).   One of the comments on the blog post pointed me to this great presentation (see below) by Ralph Oliva at a Business Marketing Association event.  It is a bit long (5:41), but might make a nice video to show when discussing organizational buying — or for an example of IMC in the B2B context.  It updates the “Man in the Chair” ad — but also shows how the core marketing concepts have not changed.  To fully appreciate this, I suggest you check out the blog post first and click on the ad to see if full size.  Then watch the video below.

This entry was posted on Friday, February 12th, 2010 at 9:16 am and is filed under Advertising, B2B, Integrated marketing communications, Selling and Sales Mgmt, Social media, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.