“Take the Leads with Webinars”

Posted by Joe Cannon

While Facebook and Twitter garner much of the attention in consumer markets, I am not sure they have as prominent a place in B2B.  That is not to say the web has not made B2B more efficient, webinars are a valuable tool (we have used them as authors to connect with larger groups of instructors and tell them about our books).  I believe that many more firms will have webinars as a key part of the promotion blend.  Check out “Take the Leads with Webinars,” (BtoB, January 18, 2010) for more ideas.

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This entry was posted on Tuesday, January 19th, 2010 at 3:38 pm and is filed under B2B, Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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