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We have always enjoyed the creative marketing programs from John Deere.  John Deere has done a great job showing how a company can leverage the Internet in B2B.  John Deere really understands its customers — farmers.  Recently John Deere teamed up with Chip Foose, star of TLC’s Overhaulin – which every week “junkers into dream machines.”  The created a series of webisodes that featured the conversion of a John Deere 4020 tractor into a “hot rod.”  You can see the last episode below — find “BCS Big Buck Promo” series here.  The tractor is currently touring the country, visiting John Deere dealerships, before it will be given away in a drawing.  Sign up at your local John Deere dealership.

This might be interesting to discuss in organizational buying (our books feature John Deere in our opening case in this chapter) or when discussing Promotion where it is always nice to have B2B examples to supplement the numerous B2C examples.

This entry was posted on Tuesday, May 18th, 2010 at 7:48 am and is filed under B2B, Publicity, Social media, Video, Viral campaign. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.