“Charlotte Pipe Goes to the Dogs”
Posted by Joe CannonI like to show my students that B2B firms can be clever with their marketing as well. So I was intrigued by this example of a successful viral campaign put together by a pipe company. The viral video is shown below and you can link to an article with more information “Charlotte Pipe Goes to the Dogs,” (BtoB, September 14, 2009).
The campaign, created by Eric Mower & Associates, Syracuse, N.Y., includes print and online. It is aimed at engineers and building contractors that use cast iron pipes in drain, waste and ventilation systems. “Charlotte Pipe and Foundry is a conservative company. We have been in business for 108 years, and it is safe to say that the company has never produced an ad that even comes close to the concept behind “Rosco’,” said Brad Muller, VP-marketing at the Charlotte, N.C.-based manufacturer.
This entry was posted on Tuesday, December 8th, 2009 at 5:42 pm and is filed under B2B, Promotion, Video, Viral campaign. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.