“Case Study: Hewlett-Packard division uses outbound telemarketing for lead generation”
Posted by Joe Cannon
Telemarketing tends to get a bad rap. Yes, I have added myself to the “no call” list to keep my dinner hour undisturbed less disturbed. But for B2B, well run telemarketing programs can be a key part of a strategy. When the right customers are targeted, the business buyers are happy to talk to a supplier. And for sellers, telemarketing (or inside sales) can be an efficient and effective method to generate leads for an outside sales force or close sales and service smaller customers. This article, “Case Study: Hewlett-Packard division uses outbound telemarketing for lead generation” (BtoB, January 4, 2010) provides an example of the success HP is having with such a program.
Tags: HP
This entry was posted on Monday, January 11th, 2010 at 9:07 am and is filed under B2B, Promotion, Selling and Sales Mgmt. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
It is best to outsource leads generation needs to an established telemarketing call center or outbound telemarketing firms since these companies are equipped with the latest technology and the best people to do the campaign in a manner which clients expect from their own team.
April 12th, 2010 at 7:14 pm