B2B is “Committed to custom”
Posted by Joe CannonB2B has always utilized custom communications — usually through the sales force. But now more and more B2B companies are trying to provide content that is useful and meaningful for its customers — often on their websites. The forthcoming 18th edition of Basic Marketing (October 2010) really emphasizes this as a source of “publicity” and “found media” (as customers typically search for and find it online). BtoB Online has a nice article, “Committed to Custom,” (August 16, 2010) that reports on this trend.
This entry was posted on Sunday, August 29th, 2010 at 10:32 am and is filed under B2B, Promotion, Publicity. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.