“H-P Wields Its Clout to Undercut PC Rivals”
Posted by Joe Cannon“H-P Wields Its Clout to Undercut PC Rivals,” The Wall Street Journal, September 25, 2009. This relatively short article shows how a large PC manufacturer (HP) and a large mass-merchandiser (Wal-Mart) use their power to pressure suppliers to lower costs and deliver lower prices to consumers. Great example of the channel captain concept we bring up in the first Place chapter in our books.
Tags: HP, PC industry, power
This entry was posted on Saturday, November 21st, 2009 at 4:21 am and is filed under B2B, Place, Price. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.