About
We are Joe Cannon and Bill Perreault – marketing professors and authors of the Basic Marketing and Essentials of Marketing text books both published by McGraw Hill.
We created the Teaching the 4Ps blog for instructors who teach the introductory marketing course. We know that our students value current topics and “ripped from the headlines” examples into the classroom. This helps them see marketing in their every day life. We use this site to share some of the best examples we run across in our reading and add our own thoughts about how they might be used in the classroom. Of course one of the wonderful attributes about a blog is that it allows readers of the blog to contribute to the content – that is what makes the blog even better. So we hope you will add your comments and ideas.
If you have never used a blog, here is a brief introduction. We will post links to articles with our brief comments at least a few times a week.
- You can automatically find out about new posts by Subscribing to our RSS feed (see our main page — in the red banner).
- If you prefer to receive a monthly newsletter, send us an e-mail (use the contact form). We will add you to the list receiving our monthly newsletter.
- Visit the page when you are preparing class. You can click on a particular Category and find all posts related to that category — in inverse chronological order. Skim through the list and link to articles or videos you think might be useful in your teaching.
- Finally, get involved. Link on the Comments and provide direct feedback on particular posts. Let us know what you think, how you used a particular example, or let us know of another great example you have used. By working together we can make this site more useful for everyone.
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