Oops! “The 13 Biggest Brand Fails of 2014”
They say we learn the most from failure. If that is the case, then this list “The 13 Biggest Brand Fails of 2014” (Adweek, December…
They say we learn the most from failure. If that is the case, then this list “The 13 Biggest Brand Fails of 2014” (Adweek, December…
This article should not be a surprise to marketing instructors — but many of our students don’t realize the importance of networks. We teach about…
This article on the Hubspot blog, “7 Boring Big Brands that Used Humor to Amp Up Their Marketing” (December 30, 2014) provides some great examples. From…
Are you “flipping your classroom”? Do you want to flip your classroom? Would you like to share ideas about flipping the classroom? My answers are yes,…
Large packaged food makers — like Campbell’s and General Mills are mentioned in this article — segment their markets and develop marketing mixes to meet…
This Fast Company article “The Top 50 Best Places to Work in the U.S.” could be used by students writing their personal marketing plan. This data comes…
“Value in use pricing — which means setting prices that will capture some of what customers will save by substituting the firm’s product for the…
Some products typically get more expensive over time (think food, college tuition, healthcare). Other products exhibit falling prices. Technology markets often exhibit declining prices (and often…
It is the time of year when many publications are picking their “Best of” lists. Adweek offers a range of different video ads — almost all…