Marketing analytics is one of the hottest topics facing today’s marketing manager. For a contemporary example, you might show this video to your class. The video is a bit heavy handed in its promotion of SAS (hey they created the video) but it does show students how a sports team can utilize analytics. The best examples are around pricing tickets. Many of my students like sports, so it might help them pay more attention to this short (2:19) video.
The driverless car is a reality. This video might be fun to drop into a lecture on the external market environment — to stimulate a discussion of technology. What markets will the driverless car influence? How will it change law enforcement? What about bars and restaurants — which may have more demand as people can stay out and drink without having to drive home? There are predictions that driverless cars will have many fewer accidents? What are the implications for the automobile insurance industry? What about demand in hospital emergency rooms? These discussions will help students see the need to [Continue Reading …]
This video from SAS describes how UPS embraces analytics to optimize delivery performance. The video offers a way to demonstrate how analytics can lower a firm’s costs and improve performance. The video could be used when you cover analytics or distribution.
Overview It turns out that a website’s reading level (typically measured by school grade level) may be related to visitor behavior. This post, “Why Are Some Words Better for Your Marketing?” (Orbit Media Studios, March 2015) cites an earlier NNG study which found lowering the reading level of a pharmaceutical website from 12th grade to 8th grade increased the % of visitors who completed a task. Further, the study divided visitors into lower- and higher-literacy groups (based on education level) and found that even more highly educated visitors appeared to prefer a lower reading level site. Does that mean the (presumably) highly [Continue Reading …]
Is Amazon’s Dash brilliant or a future failure? What I love about Amazon is they keep on trying new ideas. Some of these ideas fail (think Amazon Fire Phone) while others soar (Amazon Prime). This company is not afraid to fail and that is one reason why it succeeds. An interesting discussion could follow from the timing of the introduction — the day before April Fool’s made some question whether Amazon Dash was for real. This article at AdWeek suggests that the timing was a stroke of genius. Do you agree? Either way it is a fun new Amazon feature [Continue Reading …]